![]() For example, someone looking to buy a bike doesn’t want to read a 7,000-word blog post about drive chains. Content length: How long is the content that tops the search results? Remember, a searcher’s intent will dictate how much content they want to consume.Content format: Are they lists, how-to guides, tutorials, opinion pieces, or reviews?.Content type: Do you see blog posts, product pages, landing pages, or product category pages?.Why? The fact that those are the highest-ranking results for a given query indicates the type of content matching search intent for those keywords.Ī common framework for evaluating intent is the 4 Cs: You’ll want to make sure any content you create around keyword themes ( more on keyword groups below) aligns with the type of content you see in search results. To increase your chances of ranking for specific keywords, analyze high-ranking pages and look at the intent they target. If keyword research answers the question of “what” potential customers are searching for, search intent answers the question of “why” they’re searching for it. Get Your Answer Featured in People Also Ask.How To Find Question Keywords that Drive High-Quality Traffic.Once your file is in place, use Google’s tester tool to verify everything works correctly. If not, Yoast can help you generate one, or you can manually create one using a text editor and upload it to the root of your domain. Not sure if you already have a robots.txt file? Go to /robots.txt. Otherwise, Googlebot won’t crawl those pages!Įven if you don’t have directories you want to disallow from indexing, having a robots.txt file is a best practice since it also points crawl bots to your sitemap. Make sure there’s nothing in your robots.txt file blocking search engines from crawling and indexing valuable content. You can use this file to disallow crawl bots from indexing pages that aren’t useful to search results - such as thank you pages for forms, your shopping cart page, and internal search results. ![]() Sitemap Examples: XML Best Practices to Optimize for SEO and GoogleĪ robots.txt file is a plain text file that tells search engines where they can and can’t go on your website.Moving through it at a sustainable pace will save you from overwhelm while you enjoy the cumulative benefits of committing to a data-driven SEO plan. If you’re a lone marketer or managing a small team, I recommend you consider everything on this SEO checklist incrementally beneficial and use it as a framework to build your SEO strategy over time. If you need a an SEO checklist for new websites, start at the top and work your way down. Really, this is a compilation of multiple SEO checklists - if you only need an on-page SEO checklist or a technical SEO checklist, just use our anchor links to jump to what matters to you most. They’ve weighed in with their SEO must-dos and provided lists of favorite tools and tactics for keyword research, technical SEO, link building, and more so you can confidently implement their recommendations. This comprehensive and actionable SEO checklist template includes insights from every member of Victorious’ SEO strategy team. ![]()
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